Word on the Street Magazine
Word on the Street Magazine
Word on the Street Magazine
Surrealism for Generating Brand Equity
Surrealism for Generating Brand Equity
Surrealism for Generating Brand Equity
As part of our long term partnership with Workplace Change, authority in the HR and People Culture sector as an advanced HR + DEI integration firm and as their brand partner we employed a "Surrealist approach" to our brand strategy framework to turn an HR firm from predictable to provocative and crafted an "out of the box" editorial structure and one-of-a-kind WPC-tailored design language that created and managed brand equity and positions Workplace Change as a leader in the future of HR and DEI.
As part of our long term partnership with Workplace Change, authority in the HR and People Culture sector as an advanced HR + DEI integration firm and as their brand partner we employed a "Surrealist approach" to our brand strategy framework to turn an HR firm from predictable to provocative and crafted an "out of the box" editorial structure and one-of-a-kind WPC-tailored design language that created and managed brand equity and positions Workplace Change as a leader in the future of HR and DEI.
As part of our long term partnership with Workplace Change, authority in the HR and People Culture sector as an advanced HR + DEI integration firm and as their brand partner we employed a "Surrealist approach" to our brand strategy framework to turn an HR firm from predictable to provocative and crafted an "out of the box" editorial structure and one-of-a-kind WPC-tailored design language that created and managed brand equity and positions Workplace Change as a leader in the future of HR and DEI.
The outcome?
The outcome?
The outcome?
Originally designed as a one-off print piece for their conference, the magazine’s impact was undeniable. The market wanted more. So, we delivered two additional editions, each filled with rich, specialized articles that solidified Workplace Change’s authority in the industry. From concept to execution, we took a holistic approach to crafting WOTS (Word On The Street), blending editorial excellence with out-of-the-box design and a strategic distribution plan. Our team handled every detail, from art direction and brand identity and design language to digital media strategy and planning.
Originally designed as a one-off print piece for their conference, the magazine’s impact was undeniable. The market wanted more. So, we delivered two additional editions, each filled with rich, specialized articles that solidified Workplace Change’s authority in the industry. From concept to execution, we took a holistic approach to crafting WOTS (Word On The Street), blending editorial excellence with out-of-the-box design and a strategic distribution plan. Our team handled every detail, from art direction and brand identity and design language to digital media strategy and planning.
Originally designed as a one-off print piece for their conference, the magazine’s impact was undeniable. The market wanted more. So, we delivered two additional editions, each filled with rich, specialized articles that solidified Workplace Change’s authority in the industry. From concept to execution, we took a holistic approach to crafting WOTS (Word On The Street), blending editorial excellence with out-of-the-box design and a strategic distribution plan. Our team handled every detail, from art direction and brand identity and design language to digital media strategy and planning.
To enhance engagement, we integrated QR codes throughout all three editions, directing readers to exclusive content such as speaker documents and additional resources. The response was overwhelming—more than 635 scans were recorded in the six months following each magazine’s launch, extending the conversation beyond print and driving traffic to WPC’s digital ecosystem.
To enhance engagement, we integrated QR codes throughout all three editions, directing readers to exclusive content such as speaker documents and additional resources. The response was overwhelming—more than 635 scans were recorded in the six months following each magazine’s launch, extending the conversation beyond print and driving traffic to WPC’s digital ecosystem.
To enhance engagement, we integrated QR codes throughout all three editions, directing readers to exclusive content such as speaker documents and additional resources. The response was overwhelming—more than 635 scans were recorded in the six months following each magazine’s launch, extending the conversation beyond print and driving traffic to WPC’s digital ecosystem.
But we didn’t stop there.
But we didn’t stop there.
But we didn’t stop there.
We launched a targeted social media campaign on Workplace Change’s accounts to maximize the magazine's reach. This digital strategy amplified the zine’s visibility, distributed it to a broader audience, and ensured its message resonated beyond the conference walls.
We launched a targeted social media campaign on Workplace Change’s accounts to maximize the magazine's reach. This digital strategy amplified the zine’s visibility, distributed it to a broader audience, and ensured its message resonated beyond the conference walls.
We launched a targeted social media campaign on Workplace Change’s accounts to maximize the magazine's reach. This digital strategy amplified the zine’s visibility, distributed it to a broader audience, and ensured its message resonated beyond the conference walls.
Impact by the Numbers
Impact by the Numbers
Impact by the Numbers
Total Copies Distributed (Digital and Print): 550
Total Copies Distributed (Digital and Print): 550
Total Copies Distributed (Digital and Print): 550
Total Copies Distributed (Digital and Print): 550
Over 50 Companies and Sectors
Over 50 Companies and Sectors
Over 50 Companies and Sectors
Over 50 Companies and Sectors
A Total of 635 QR Code Scans
A Total of 635 QR Code Scans
A Total of 635 QR Code Scans
A Total of 635 QR Code Scans
7 Strategic Partnerships with Organizations
7 Strategic Partnerships with Organizations
The success of WOTS was driven by a carefully curated strategy that ensured visibility and engagement across multiple touchpoints. We didn’t just create a magazine; we created and managed Workplace Change’s brand equity.
The success of WOTS was driven by a carefully curated strategy that ensured visibility and engagement across multiple touchpoints. We didn’t just create a magazine; we created and managed Workplace Change’s brand equity.
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