When Travel Portland approached us to create the full brand identity and design systems for their latest Digital Series, Portlanders, we were thrilled to embark on a journey that would redefine storytelling in digital content. With the freedom to shape the brand from the ground up, we took a bold approach by integrating the essence of Portland into every aspect of the design.
We believe in capturing the heart and soul of a place through design. For Portlanders, we meticulously curated a visual identity that celebrated the city’s diverse culture, creative spirit, and community ethos. From logo creation to color palettes and digital assets, each element was meticulously crafted to resonate with both locals and visitors alike. Our emphasis on storytelling through design not only brought Travel Portland’s vision to life but also strengthened their brand identity in the digital landscape.
This project exemplified our expertise in creating immersive brand experiences. By infusing creativity and strategic thinking into every design decision, we elevated Travel Portland’s Digital Series to new heights, ensuring it resonated deeply with its audience. Our collaboration not only showcased our passion for design innovation but also underscored our commitment to delivering impactful solutions that embody the essence of the places we celebrate.