Embarking on the rebranding journey for Benson Tech, one of the oldest and most iconic high schools, was a privilege that allowed us to blend tradition with innovation. We were entrusted with creating a brand identity and design systems that would honor Benson Tech’s rich legacy while propelling it into the future.
We immersed ourselves in Benson Tech’s history and ethos to develop a visual identity that resonated with students, alumni, and the broader community. From logo redesign to color schemes and typography, every element was thoughtfully crafted to reflect the school’s values of innovation, diversity, and pride. The mascot, with its anime-inspired design, became a symbol of unity and school spirit, bridging cultural influences and celebrating Benson Tech’s unique identity.
This project exemplified our commitment to reimagining brand identities with creativity and cultural sensitivity. By seamlessly integrating traditional values with contemporary design trends, we revitalized Benson Tech’s image, instilling a sense of pride and belonging among its stakeholders. Our collaboration not only strengthened Benson Tech’s brand presence and positioned Benson Tech as a marketable HS but also highlighted our ability to innovate and inspire through visual storytelling.